Robin Krueger-Caton Marketing Specialist

Experience

Forrest T. Jones &·Company · Marketing Specialist

2007–Present

• Develop and execute marketing strategies across digital, print, and direct mail channels
• Analyze campaign performance to provide actionable insights
• Write high-performing copy for email, direct mail, websites, ads, and social media, increasing engagement
• Create landing pages, emails and automated email workflows, surveys and forms
• Achieved email response rates of 20% that increased sales through targeted messaging and optimization
• Drove an 8.8% response rate for a direct mail campaign using persuasive copywriting
• Streamlined department workflows allowing the team to meet or exceed deadlines
• Led fulfillment operations improving accuracy and efficiency

Bold Internet Business·Solutions · Marketing Consultant

2006

• Led Russell Stovers expansion into catalog, website, and email marketing
• Provided direction for new catalog creative and developed RFM segmentation and list procurement strategy for catalog mailings
• Improved ecommerce website using compelling copy to improve product presentation
• Developed and executed email strategy that improved ecommerce sales by up to 172%
• Led product development and creative direction for seasonal gift baskets

J. Schmid &·Associates · Marketing Consultant / Circulation Analyst

2004–2006

• Provided strategic consulting on catalog marketing using benchmarks, cost-to-acquire and lifetime-value calculations, breakeven and square-inch analysis, business reviews, feasibility studies, and competitive research
• Developed annual mail plans outlining retention and acquisition strategies, and sales forecasts, to help clients make data-driven marketing decisions
• Managed list procurement and processing to ensure optimal results
• Conducted creative critiques that enhanced catalog effectiveness and brand positioning